| Website optimisation can take many forms and you may wonder why it is important for you. Without optimisation search engines may look at your website from time to time, optimisation encourages them to come back regularly and take an interest in the contents of your site. This is important in getting your site ranked in the engines to start with. Then the real work begins! It's all very well you being second in the Google page rank if the listings above and below grab the readers attention first. Your potential customers need to see that you offer what they want there and then. This means that when they click through to you that page must be clear and informative. Links and banners within the site are a creative method of optimisation. This encourages interaction between sites that are relevant and useful to your customers, meaning they will come back to you regularly. PrintByNet are currently optimising sites for florists, printers and two major yacht dealers in europe. Our work for these clients has increased their traffic over 200% in three months. | 
